It isn't about the beer. It is about engaging the fans who are enjoy the game differently than we did. Young fans today use social media to enhance the game day experience. Following certain individuals on twitter during the game adds a lot to the overall story of what is going on. I understand Patterson used to tweet during the ASU games. Do we have additional wifi capacity in the stadium for fans? Fans can get a much broader exposure to the game staying home, watching the game on TV and enjoying a beer. What are we doing to draw that younger fan back to the stadium other than saying for $10,000 you can get the same experience at DKR that you can get for $150 at home.
Attendance is going to fall off this year and until we get a new media group in place. And, probably, until we get dynamic leadership at the head of the program.
You have no idea whether we will be tweeting about games, in-game, or not. Baseball Twitter feed was extremely active throughout the season, and I could have followed it and religiously and gained a pretty good idea of what was going on in the games.
I would guess that football is the same.
That said, the game/series I was at in-person, I had no desire to follow Twitter, unless I missed something and those around couldn't tell me because they were not watching either.
"Fans" that choose to stay at home and watch a sporting event at home can ALWAYS get a more informed view of the event than they can live. It doesn't matter if it's a CFB game, the Super Bowl, MLB or NBA. Sports media, such as ESPN, FOX, CBS, message boards, etc all do an incredibly thorough job of providing the stats, feel-good stories, matchup info, player data, etc, to the viewer at home.
WiFi at DKR, (and I don't know of it's been upgraded for this season or not yet,) is a benefit, but, that alone isn't going to draw the younger fans to the games, just like Twitter isn't. As Street said, the success of Charlie Strong, and the success of the football team is what will get people to games. In the late 1980s, when I was an undergrad, we SUCKED. The young fans, (translated: students) still went to the games. They partied at tailgates, snuck in booze, arrived a little late and left early, as did alums. This is not a new issue. And it's not an issue that only UT faces. Students will come. Alums will come. Look at any Texas message board and you'll see that the average Texas fan is clamoring for football to start so they can attend/watch the games. It's like this every year. And the stadium is not going to be sold out for Rice, UNT, Iowa St, Kansas, TCU. Those are not strong match ups. Games like Tech, BYU, Ok St, K St, Baylor-will draw close to sellout crowds.
I've been a season ticket holder since 1993. I don't sit in the EZ Club seats. The fact that I can't get an $8 beer in the stadium does not make me feel slighted, left out, looked down upon or feel any less of a part of the game day experience. I sit on the West side LL. If I had to sit near the airplane flight path at the top of the upper decks, I'd probably stay home and watch on TV. Better experience. And there's absolutely nothing anyone can do to enhance the experience from way up there.
Your "ideas" are so scattered here. You say you want to engage the fans. OK. How? Tweets in-game? Already being done in baseball and basketball, would think this is likely going to happen in football as well. You want more Dot Races on the jumbotron? More t-shirts fired into the crowd by the big gorilla? I, for one, would be fine with more Chaps Girl coverage on the jumbotron. But what else? The concourse has been redesigned to include new food offerings. The jumbotron, while obnoxious as all get out, has been toned down the last season or two. I've heard we will have a new entrance video, but I'm not 100% certain. I just don't get what you think is going to make it better.
Make a list of what would make YOUR game day experience better and send a letter to Patterson.