Context, an important thing.
The 4th down play (it was 4th & 10, btw, in case facts matter in this discussion) came after Oklahoma State's offense had:
- Run 3 plays for -7 yards
- Run 5 plays for 12 yards that ended with a pick-six
- Run 6 plays for 25 yards that ended with a pick
They were not moving the ball, and Rudolph was NOT throwing the ball well. I think his hand was hurt. The announcers did as well. The coaches have eyes and consciousness, so they probably did as well. The OSU offense had not been a threat to anyone but itself. That continued to be the case, by the way — they went three-and-out on the next two series. The field goal mentioned earlier was imaginary.
And as for flipping the field, Texas was on the OSU 39. There was no field to flip. You
might gain 30-35 yards from a punt; more likely it would have been a touchback and you'd gain 14 yards. If you've ever heard of Kevin Kelley, you know why that would be pointless.
I'll entertain an argument that Texas should have punted, but to pretend that call had any affect on the game's outcome is ... let's call it wishful thinking.