This is turning into a big mess for OU.
The initial story (which didn't really hold water) was good enough to make the move without raising too many eyebrows. OU came off looking good, Gundy made off as a man who made a mistake but was sincerely apologetic. He could probably easily move on to the next stop of his coaching career without major issues.
OU then came back with a 2nd statement (for some reason??), that the word was used multiple times which really changes things for Gundy and brings into question his initial explanation. Then his daughter claps back at OU and lets it be known there is more to the story. Both sides now looking bad. Really a mistake to come back with the second statement, sounds like the boosters or fans were pressuring them for a better explanation of why they made the move.