Does not look good on us

[Sirhornsalot]

http://bleacherreport.com/articles/2140449-spelling-mistake-in-texas-media-guide-allows-oklahoma-fans-to-troll-longhorns?utm_source=facebook.com&utm_medium=referral&utm_campaign=programming-national

Unforced errors piss me off

 

[texasdobbs]

[tweet'492497961641705473']

Remember that most of Texas players are this...

 

[Chitownhorn]

No worries... Read any newspaper article and you're just as likely to see a typo.

 

[Sirhornsalot]

I was in the newspaper business for 17 years, about 12 of that behind a managing editor's desk. Most newspaper articles do not have typos in every story. You might see one or two per page. When you count how many words are on a newspaper page, then one or two become acceptable.

A journalist is a wordsmith. He makes his living crafting the English language. It's his primary tool, much as a trowel is a mason's primary tool. You're expected to master it.

Chitown - this "typo" (singular) is repeated on every single page on a very large media guide. Every single page. A nice little reminder no matter what page you're on.

 

[Matt Cotcher]

It's a strange error. "Texassports" is correct for the first 9-10 pages, then it's misspelled for 60 pgs, then it's correct again through the end of the guide.

 

[J.B. TexasEx]

It's a strange error. "Texassports" is correct for the first 9-10 pages, then it's misspelled for 60 pgs, then it's correct again through the end of the guide.

I'm relieved to hear that it's not misspelled throughout the entire media guide!

 

[BudreauReye]

I think it is an aggie conspiracy!  Seriously though, editing seems to be a lost art.

 

[armadillo slim]

pffft.    this is nothing.  

when i was a fledgling CPA with one of the world's largest public accounting firms, one of the jobs young accountants had to do often was proofread clients' annual reports, always with a partner, and you did it word for word.  Very carefully, with laser focus, checking every capitol letter, every punctuation mark, etc.  

i asked why there was so was so much focus on the proofreading and was told that several years before in New York, our firm had a very large bank client (one of the two or three largest in the world) and that it had been our job to proofread the financial section of their annual report which had subsequently been sent out to MILLONS of shareholders all over the US.

Apparently the senior accountant assigned the task had failed to note that in the experts section, our name had been proudly listed as

X, Y, Z and Co, Certified Pubic Accountants

ergo the renewed focus on proofreading.  

Hey, it's just one little letter, right?  How much difference can one little letter make?

 

[Randolph Duke]

I was in the newspaper business for 17 years, about 12 of that behind a managing editor's desk. Most newspaper articles do not have typos in every story. You might see one or two per page. When you count how many words are on a newspaper page, then one or two become acceptable.

A journalist is a wordsmith. He makes his living crafting the English language. It's his primary tool, much as a trowel is a mason's primary tool. You're expected to master it.

Chitown - this "typo" (singular) is repeated on every single page on a very large media guide. Every single page. A nice little reminder no matter what page you're on.

Details matter. Even small ones. I keep thinking back on the story of John Wooden and his socks and shoes lesson. I know people get tired of me saying it, but Bellmont is an environment. Part of that environment is the athletes, not just in football, but in all sports. Another part of that is the staff and administrators who manage the athletics department. The brand of UT as a whole is supposed to be leadership and excellence. A good proofreader charges $60/hr and does about 4 pages each hour. It is easy to do the math and figure out what it would have cost to have the media guide proofread. If was sent to an outside proofreader, that person screwed up and should be fired. If it wasn't proofread, someone inside Bellmont who is responsible for media relations (ahem), is cutting corners and made a decision that cost the image of the program far more than the cost of doing it right the first time. 

Wooden's environment of focusing on details and doing it right the first time offers a blueprint for a successful environment. If Texas football is going to get restored to the level of success we believe it is capable of, there needs to be an environment of leadership and excellence and a focus on details. I am confident the media guide embarrassment will be laughed off and business as usual will continue because (insert excuse here). Coach Strong seems intent on changing "business as usual." He seems not to be one to accept excuses. I hope the people supporting Coach Strong's drive to bring about a change in the environment of the football team understand that they need to get on board and start supporting him better than they have been. 

 

[doc longhorn]

OU needs to find their little victories where they can.  TexasStrong is getting ready to ride roughshod over them - for a very, very long time.

 

[monarch]

OU needs to find their little victories where they can.  TexasStrong is getting ready to ride roughshod over them - for a very, very long time.

not to mention, what they are focusing upon, is just to trivial.  it makes them seem so very desperate.  you would think that they would indeed be embarrassed by their silly season behavior.

 

[streettopeschel]

not to mention, what they are focusing upon, is just to trivial.  it makes them seem so very desperate.  you would think that they would indeed be embarrassed by their silly season behavior.

you think we wouldn't be howling at the ags, or ou for that matter, if they'd done something similar? it'll fade soon enough, but we brought ridicule upon ourselves.

 

[UTK66]

That is embarrassing.

 

[Topstarr]

advertizing is a lost art @ UT