Well done, but I also feel McPhaul's contact inside Bellmont doesn't understand where some of the criticism of Bellmont and the expectations of reform are coming from.
I think if our friends in Bellmont were to conduct a survey to determine the common perception of their performance, the results would be a shock to them. Words such as "bureaucratic" and "bloated" are widely used to describe Bellmont. There is a great frustration among the fans that the image of UT is not what it once was and that the cow college down the road is seemingly head and shoulders above Bellmont in matters such as marketing their overall program and managing the image of their football program. I am not surprised that McPhaul's contact inside Bellmont was defensive and expressed that many of the employees had been performing at an exemplary level for decades. I have no doubt each and every one of them believe they are performing brilliantly and we should be thanking them for their efforts. The disconnect between how Bellmont employees see themselves and how outsiders see them is expansive. Personally, I am searching to identify what aspects of the program are examples of excellence. If any Bellmont employees would care to offer examples, I would be interested in their opinion.
Earlier this month, Kristi Dosh published a piece about various college athletics programs and their levels of spending. The link is provided below. It is an interesting read. One of the charts listed various AAC member schools and examined their spending on individual sports, both men's and women's, as well as each school's average spending per athlete. Among the college coaches quoted in the article is Jerritt Elliott of Texas. The article mentions the average spending per athlete by all public FBS schools. It was $107,677. I looked at the financial reports and noticed the average spending per athlete for aggy was $132,826. For OU, the figure was $195,000. For UT, the number was $233,108. For the life of me, I can't understand how an efficiently run athletic program is spending more than twice the national average and far outspending its peers. If anyone inside Bellmont wants to explain why the average spending per athlete is as high as it is, I would be interested in their opinion.
The money is being spent, but other schools are seemingly doing a far better job at managing their brand and the public perception of their program. I look for the areas of excellence. I clearly see the areas of perceived excess.
Maybe the spending in Bellmont will continue for years to come, unabated by restructuring or reforms. Maybe McPhaul's contact within Bellmont is correct and we shouldn't expect anything to change anytime soon. If that is the case, I hope Steve Patterson tempers his insistence that the game day experience is not being priced high enough. At the very least, i would love for him to give a number for average spending per athlete he feels reasonable and consistent with what he considers a responsibly managed program. Maybe managing the department to such a number would blunt public opinion the budget of UT athletics department is bloated and excessive.
Personally, I want words like "dynamic", "innovative" and "creative" to come to mind when I think of the leader of the athletic department of the University of Texas. McPhaul's contact within Bellmont certainly doesn't believe we should expect dynamic change anytime soon. I hope we can see "innovative" or "creative" soon.
I am not trying to be negative. I am trying to offer the basis for an opinion that the athletics department needs to be reformed without delay. It is just a matter of until Patterson will come to the donors and fans seeking more money. If he wants us to support such a request, maybe he can make the request having, since he first took over the program, managed the department with fiscal responsibility and with an eye to minimizing the need for additional funds.
http://www.sportsbusinessdaily.com/Journal/Issues/2014/06/09/Colleges/College-spending.aspx