Full disclosure, I started at Texas and graduated from TCU.
rtXC, will you please explain to me your reasoning why you would drop TCU & Baylor? To add insult to injury you add UH (who is actually my personal favorite to add to the BIG XII right now). I thought Houston's TV sets were already spoken for, that adding them would bring nothing to the conference. Anyway, it is a quite popular opinion that TCU should be dropped in realignment on this board. I keep trying to understand the logic behind it. Other than handing Texas and OU their rightful ability to cherry pick the Metroplex' vast talent pool, I have yet to understand why scuttling TCU makes sense.
I think once Texas rights the ship they will gain again their recruiting dominance in the state of Texas and compete at the highest level of college football. For now, though, I do not consent to what I perceive as Texas' fans desire to Game of Thronesing their way. Here is a novel idea, win the battle on the field. If Texas has to scheme to rid itself of the TCUs and Baylors of this world, it not only deserves the BIG XII but it will never be ready to compete amongst the blue bloods.
And TCU has always been my 1B since I started following college sports around 2002.
First thing's first: the Big 12 needs 80% of votes to disband and make the GOR and exit fees null. So if there is a merger with the SEC, there would be 5 Texas schools, making for awkward divisions and not maximizing future earning potential.
TCU's been solid for 15 years, and Baylor's been good for 5. With small enrollments and alumni bases, will their new fans still be there to fill stadiums and subscribe to a future online SEC Network (after cable is gone)? Or will the tarps need to bring brought out? It's just too risky.
So if at least 80% of Big 12 schools must stay -- and WVU, KU, OU, OSU, Tech, and Texas are all obvious additions -- would you rather have an SEC-esque fan base like KSU and ISU (the latter of which expands the market) or risks such as TCU and Baylor? I think that part is easy to see.
22 or 23 schools won't work; we need at least 24, preferably something divisible by 4 divisions. Also, we have to assume P5 schools stay in their conferences. A division set up based on geography, competitiveness, and history yields the following:
(6) OU, OSU, KU, KSU, Mizzou, ISU (Big Eight Schools)
(5) Texas, A&M, Tech, Arky, LSU (SWC + rival of A&M and Arky)
(6) Miss, Miss St, AU, Bama, UGA, UF (lots of intertwined SEC rivalries)
(5) Tenn, Vandy, UK, USC, WVU (3 SEC rivals, a relative newbie, and a geographic addition)
For SW division, do you want TCU or Baylor? Or do you want UH, Tulane, UNM, or say another large school like Texas State? UNM expands the market and helps in BB, but goes into a new time zone. Tulane is small, but might eat into LSU's grasp over LA, but doesn't expand the market (and LSU would nix it). UH is the clear winner based on facilities, program trajectory, and enrollment.
For the NE division, the pickings are slim as the ACC has most of the desirable programs in the region. Memphis won't expand the market, but would probably be better than Vandy if we're speaking pure athletics and if they invested in their facilities. Temple offers Philly, but does it really? Cincy gets the SEC into Ohio and is a big school that has its own stadium and the Bengals' stadium to use. Cincy is a no-brainer.
I know that was a lot for something so simple, but that explains my thought process: Cincy and UH fit in the geography of the desired division set up, are sustainable programs, and also offer more for the future of conference TV programming. (They aren't good for the Big 12 right now partly because TV networks won't pay for them, but this merger has them replacing current power schools, which is the difference)