Social media and sporting news and information have developed an effective partnership to bring fans real-time news, which is many times reported even before television or radio stations can deliver it. Universities, athletic programs and their staff and coaches cannot help but stay in tune with what’s happening in the world of social media either. Think of it almost as a “necessary” inconvenience. We thought it was cool that Texas Coach Mack Brown embraced Twitter world and answered a fan’s question (see below).
