Texas Tech looks to change image, become "cool"

[bbdude]

I can't make this shit up.

From Deadspin:

Leaked Memo: How Texas Tech Could Craft The Image Of Its New Coach And Become "The Hippest School In The Game"

Leaked Memo: How Texas Tech Could Craft The Image Of Its New Coach And Become “The Hippest School In The Game”

 

A tipster sends along the following email, which was originally sent from Stephen Spiegelberg, a Texas Tech alum and proprietor of Lubbock clothing store Chrome, to Joe Parker, the deputy athletics director at Texas Tech. According to the tipster, the message was bcc'd to a few of Texas Tech's regents. The email seems to be a followup message after a lunch meeting between Spiegelberg and Parker. It contains a detailed list of ideas about how to get Texas Tech's new head football coach, 33-year-old Kliff Kingsbury, into the media spotlight.

The email reads like the work of the real-life version of Jean-Ralphio, and it is as hilarious as it is ridiculous. Some of Spiegelberg's best suggestions:

• Get Kingsbury a nickname. Suggestions include "GQ," "Hollywood," and "Swagger."
  
• Get Kingsbury a professional stylist, specifically Fred Segal, who has apparently styled "Micheal" Jackson, Brad Pitt, Madonna, Ashley Olson, Bruce Willis, The Beatles, Carrie Underwood, and Adam Lambert. "The list goes on," boasts Spieglberg.
  
• Get Kingsbury on the "B-list," which will somehow lead to his being invited to the Oscars and Grammys. Also New York Fashion Week
  

Read the whole email, and then laugh. This is big-time college sports at its most farcical.

Leaked Memo: How Texas Tech Could Craft The Image Of Its New Coach And Become "The Hippest School In The Game"

 

[beevomav]

Couple of points:

If you have to give yourself a "nickname" it's not cool.

A "makeover" doesn't make a coach

and finally

Unless you can move Tech to South Beach, there is not way to get hip out of Lubbock.

 

[bbdude]

Couple of points:
If you have to give yourself a "nickname" it's not cool.

A "makeover" doesn't make a coach

and finally

Unless you can move Tech to South Beach, there is not way to get hip out of Lubbock.

Lubbutocks = 2nd in command as far as armpit cities are concerned. Colon Stagnation being the reigning champ.