Take a look at how OSU kept Heard from running up the middle.
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Texas is in an empty set, and OSU does something crazy — they pull both linebackers out of the box and leave just the four defensive linemen. Before the snap it looks as though Heard should be able to walk into the end zone. If left guard Sedrick Flowers and left tackle Connor Williams had been able to pick up the "Ex" stunt, maybe he could have, but that's the genius of this play call by defensive coordinator Glenn Spencer — there was no way Texas' offensive line was going to pick up these stunts.
Aside from the failed pick-up, what OSU ends up with is a slower pass rush but players moving horizontally instead of vertically. In your basic, straight-ahead pass rush, the ends would likely have wound up behind Heard and the tackles would have been mostly stonewalled inside, leaving several large creases for Heard to run through. Instead, the "ends" (actually the tackles because of the twists) are still in front of Heard and the "tackles" are flashing past more than one gap on the inside.
And also, Flowers.
It's hard to analyze the rest of the play without knowing what routes were being run on the bottom, but there is an 80% chance Daje Johnson came open briefly when he crossed the safety's face on his post route. Heard would have taken a big hit, but he could have thrown that ball.
But, watch what Connor Williams does do on this play...