The four outcome possibilities of this game and their impact going forward:
Big Loss, especially if Quinn and the offense continue to look off - We fall to the high teens in the rankings. Still with a defense that can carry us in the big 12 and with some progress from the offense we are still looking at a shot at the big 12 championship, perhaps with 2 big 12 losses.
Tight loss - especially if the offense answers some of the concerns - low teens in rankings, favored in all games going forward and still the favorite for Big 12 champs
Tight win - the hype train takes off, Big 12 and CFP predictions looking better and better
Big win (least likely outcome) - the hype gets really wild. CFP favorite pick at that point. Recruits take major notice, etc.
Overall, even the worst outcome is not that bad. This weekend is pretty much a no lose situation for this program. With a loss, pretty much everything remains on the table though an ugly loss is going to get the fan base riled up and uneasy.