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Herman Builds New Texas Foundation

primal defense

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Herman Builds New Texas Foundation

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FRISCO, Texas -- Tom Herman had to pause. His assistant placed an oil painting on his desk just a couple weeks after he first sat down in the chair of his palatial office as the head coach of Texas.The swirling paint showed a herd of Longhorns charging up a hill, and when it came to Herman, it arrived with a request.

"You've got to put your signature on this," Herman's assistant told him.

Six others had already done so in decades past: Darrell Royal, Fred Akers, David McWilliams, John Mackovic, Mack Brown and Charlie Strong.

"Hang on: That's got Darrell Royal and Mack Brown's signature on it and you want me to sign this thing?" Herman said.

He obliged, but he did so with a small scribble in a corner, nudged up next to the frame.

When Herman retold the story in July, his voice deepened. A lump formed in his throat and his eyes welled up. It's a story he tells recruits, too, after he shows them his two now matted and framed business cards featured in a viral tweet from his account in December. He shows them a football Wilson sent him. On one side, it features a photo of Herman as a 25-year-old graduate assistant on Brown's staff, wearing Texas warmup gear and preparing for the Holiday Bowl.

"Back to where the dream began," it reads.

On the other side of the ball is a photo of Herman, his wife Michelle and their three children.

"Welcome home," it reads.

It's not an exercise in self-indulgence. It's to make a point.

"I show recruits all of these things and say, 'How often do you really get to get hired at their dream job?' It's very rare, very, very rare," Herman said. "Has it affected me in that I feel lucky and humbled? Certainly. I'm so grateful. I understand how special this place is. Not that every coach doesn't do their best and give it their all and all that, but I think when your heart is invested in it, it gives you that little bit of extra."

Since taking over in December, Herman has had a a two-pronged approach: Teach his team to hate losing through constant competition and establish a culture where "I love you" is a household phrase.

"One of his main messages is, 'You don't matter,'" offensive lineman Connor Williams said. "It's about the team and the love you have for your brothers."

Underscore it with a master tactician's approach to scheming an explosive offense. Then do it all while keeping an eye toward greater information and a technological edge, and you have Herman's program in two paragraphs.

Herman is still the same coach who made headlines for kissing his players as a first-time head coach at Houston. The way he speaks stands out among his peers. Ask a question and you'll get your answer after a pause of an average of 6-10 seconds. Ask about an assistant coach -- say defensive coordinator Todd Orlando -- and get a missive from the future, looking back on seasons of success in Austin.

"We're going to miss him when he's gone," Herman said of Orlando, who spent both seasons at Houston as Herman's defensive lieutenant. "He's going to be difficult to replace."

Orlando, it should be noted, has yet to coach his first game in burnt orange.

Herman returned to Texas as a hungry 41-year-old trying to rebuild a proud program mired in a stretch of distressing mediocrity. For a school like Texas, failure is a more fitting description than mediocrity. Since Brown took the Longhorns to the national title game in 2009, they haven't won a Big 12 title and have had more losing seasons (four) than winning seasons (three).

"The really cool thing is that (our jerseys) just say Texas on the front," Herman said. "It doesn't say The University of Texas, doesn't say UT, doesn't say Horns. It says Texas. Because I feel like we represent the whole state of Texas, not just our university."

Mack Rhoades, now Baylor's athletic director, brought Herman to Houston after the 2014 season. Herman spent the next month helping Ohio State win the national title as Urban Meyer's offensive coordinator and setting the stage to turn the Cougars from an average 8-5 team in 2013 an '14 into a Group of 5 power on the field and on the recruiting trail in less than a year.

"He was ready," Rhoades said. "You could tell he understood everything about running a program, starting with hiring the right staff and creating the right culture and surrounding himself with good people. There's times you might have to keep a thumb on him. He wants to get everything done and do it immediately."

The first time Herman walked through Texas' locker room, he saw portions that hadn't been updated in more than a decade. The answer was immediately pumping $10 million into upgrades, including the program's infamous "$10,000" lockers that, in reality, cost only $8,700 each. Video of Herman taking a regrettable, clumsy swing of destruction with a sledgehammer produced some punchlines, but players got to help, too -- as long as they were seniors. They also traded in the traditional nameplate in lieu of 43-inch flat screen TVs..

Every player gets those, but almost everything else has to be earned through competition.

"If you win, you get really cool things," Williams said, "and if you lose, it's really bad." 

Every quarter, Herman rewards the program's "champions" who win in the classroom with additional gear. For the last quarter, that haul included fresh Nike street shoes with burnt orange trim and an embroidered Texas logo over an icy white shoe. Don't meet Herman's academic requirements? Sorry, no new gear to show off around campus.

During practices, the offense competes against the defense, but that idea runs beyond just practices with pads and team drills. Players are matched with a peer during early morning offseason conditioning workouts. Win, and gourmet breakfasts like fried chicken and waffles with a make-your-own-omelet bar await. Lose, and prepare to choke down burnt toast; bland, powdered eggs; and sausage. And not only do you have to eat those eggs, you have to watch a line of winners walk through the loser's line first and pour a half a cup of water into the now-soupy tray of phlegm-colored goo. And the sausage? Herman explicitly instructs the dining hall staff to burn it and ensure that players who consume it taste mostly carbon.

To trim the thesis of Herman's program to a sentence: Hate losing, love each other and look for an edge in any way possible. Unsurprisingly, Herman has embraced technology in search of more information to tell him more about his team.

During practice, players wear sensors that tell coaches how much and how fast their players are moving, among other things. Herman films practice with drones so he sees everything from every angle possible. Players and coaches can choose (most do) to wear wristbands that record sleep data. The wearer can see the data with an app on his phone, and position coaches get daily reports of how their players are sleeping. Pull an all-nighter, and coach knows.

The U.S. military uses the technology for its pilots, and based on their grade, they'll either be a "go" or "no go" for any airborne missions. (Note: At the time of this interview, Herman's band read an "effectiveness score" of 89, so he would have been a go. No word on if he'll grant access to his "effectiveness score" on the Sunday night after a November loss or the Friday night before his first Red River Rivalry.)

It all sounds a bit like the lost chapter from 1984 dedicated to football, but all of the technology can help provide answers to why a player might be performing poorly and offer a host of other useful information. Who wouldn't want that?

Maybe all the latest technology won't win games, but it does give Herman greater insight into how close he is to having the team he wants.

"I don't know how many wins will come from the way we do things, but if people can watch Texas football on a Saturday afternoon and say, 'Wow, that's one of the hardest-hitting, hardest-playing teams that I've ever watched,' then I'd say we're on the right track," Herman said. "If we get that done and you can turn on your TV at 11 a.m. and say, 'Wow, look at how hard Texas is playing, look at how physical they are. Look at how much camaraderie there is between their players,' then I don't want to say success, because success is always defined by wins and losses, but I'd say we'd be very proud of that and be on track to be what we set out to be."

Most people never wrangle their dream job, but Herman has spent his first eight months building a foundation to try to ensure that he gets to keep his as long as he likes.

http://www.sportsonearth.com/article/245606594/texas-longhorns-coach-tom-herman-first-year

 
Texas Signed Its Worst Recruiting Class in a While Last Winter. Now It's Rolling

A little more than two months after being hired as Texas’s head coach and about seven months before his first game in charge of the Longhorns, Tom Herman had questions to answer. It was National Signing Day, a turning point for a proud program hoping to flush away a second consecutive sub-.500 season that included an embarrassing loss to Kansas, and Herman was trying to put a positive spin on a lousy recruiting class. According to 247Sports, since 1999 the Longhorns had never finished outside the top 25 in the team class rankings, nor had they failed to land at least one of the state of Texas’s top 10 players. It was up to Herman to explain how both of those things had happened.

The numbers looked ugly in the aggregate, and a pair of decisions on signing day underscored the dearth of premium prospects in the Longhorns’ first haul under Herman: Stephan Zabie, a four-star offensive tackle out of nearby Westlake High in Austin, spurned the high-major heavyweight in his backyard for a college career out west (he picked UCLA), and K’Laivon Chaisson, a four-star defensive end from North Shore Senior High in Houston, chose LSU. Getting a yes from Winter Park (Fla.) High receiver Jordan Pouncey eased the sting of those two big whiffs, but Texas was justifiably labeled a signing-day loser.

At the flagship program in a state with a deep pool of highly touted high schoolers, the first Wednesday of February should be a celebratory day to welcome in the wave of players set to power the program’s next conference and national championship drives. Instead, Herman, the top head coaching candidate on the market last year, one who had long been viewed as the ideal replacement for Charlie Strong in part because of his recruiting ties in the state of Texas, was left trying to talk up a group of prospects that, at least according to the rankings, didn’t amount to all that much.

Pinning Texas’s weak recruiting returns in 2017 on Herman would have been a mistake. He had to scramble to piece together a class after taking over late in the cycle at a program awash in coaching change speculation for months leading up to Strong’s axing, and Texas hasn’t really been, you know, Texas, for a while: It has recorded only one season with more than eight wins this decade and posted only 16 total victories in Strong’s three years at the helm. The prolonged dip emboldened other programs looking to raid the Longhorn State for top talent, which it reliably produces in spades.

At his signing day press conference, Herman erred in taking a brief trip to Butch Jones land with a comment about how recruiting rankings “don’t crack their chest open and look at their heart,†and discussed trying to find undervalued players with good intangibles. The stale coachspeak came off as an attempt to explain away some negative headlines by shifting the blame to the talent evaluators upon whose scouting assessments those rankings are predicated. Only that’s not what Herman was really doing.

He conceded that the rankings have value, talked about the correlation between highly rated recruiting classes and wins and mentioned how “usually a five-star kid has five-star talent.†Then he made a prediction that felt like a reach considering the lackluster class he was defending on that day: Texas was going to climb those rankings pronto. Texas, Herman said, would sign a top-10 haul in 2018. “To have a realistic expectation of a transition class that only signs 19, 20 guys to be in the top 10—I mean, that’s silly,†he said. “Are we going to be there next year? Absolutely. Absolutely we will.â€

It’s looking more and more like Herman won’t have to eat his words. Texas’s 2018 class ranks No. 4 in the country, according to the 247Sports Composite, trailing Ohio State, Miami and Penn State, in that order. The Longhorns’ position, however, is limited by their number of commitments (14), which is at least two fewer than the number the Buckeyes (16), Hurricanes (19) and Nittany Lions (20) count. Texas’s average player rating of 92.75 is second only to Ohio State’s 94.58, and about three-fourths of the players in the class have been assessed four or more stars.

The Longhorns have left their home turf to score a few recruiting wins, including a pair of coveted quarterbacks. Southmoore (Okla.) High quarterback Casey Thompson, whose father, Charles, played the same position at Oklahoma, opted to leave the Sooner State for a Big 12 rival, and Texas flipped Newbury Park (Calif.) High QB Cameron Rising from the Sooners. Ritenour (Mo.) product Ayodele Adeoye, the No. 4 inside linebacker in the country according to the 247Sports Composite, was another solid out-of-state pickup, and on Tuesday night Texas landed a commitment from Arizona Western transfer Dominick Wood-Anderson, considered the top Juco tight end in the country. But the most encouraging aspect of this class to date is its accumulation of top-end in-state recruits.

Last month alone, Texas got pledges from three of the state’s top-10 prospects, according to the 247Sports Composite, all of them from the Houston area: Alief Taylor High wide receiver Brennan Eagles (No. 3), Heights High cornerback Jalen Green (No. 5) and Lamar High wide receiver Al’Vonte Woodard (No. 9). Two more top-10 in-state recruits are also Longhorns verbals (Angleton High safety BJ Foster and Steele High safety Caden Sterns), as is No. 11 (Arp High safety DeMarvion Overshown).

Set aside, for a moment, the fact that Texas is set to bring in an all-time safety haul. What’s key here is that the Longhorns are cleaning up in one of the most important recruiting battlegrounds in the country. That’s something to get excited about in any context; Texas is flush with Division I caliber players, including a sizeable group of blue-chippers. But in light of the Longhorns’ poor in-state showing in 2017, this is a striking turnaround in the short-term that should pay off in a huge way in the long-term. The highest-ranked player they signed from the state this year, according to the 247Sports Composite, was Westlake High quarterback Sam Ehlinger, who committed well before Herman was hired (the summer before Strong’s second season).

Even if the Longhorns regain some of the in-state sway that used to nullify serious challenges to their top targets from out-of-state programs, it’s unrealistic to expect every four- and five-star from Texas to wind up in Austin. There is too much competition from too many powerhouses with national cachet. Just last year, for example, Ohio State and LSU plucked five of the state’s top seven players: South Grand Prairie High cornerback Jeffrey Okudah, Kennedale High linebacker Baron Browning, Chaisson, La Grange High running back J.K. Dobbins and Cy-Fair High offensive lineman Austin Deculus.

That said, Herman and his staff have quickly turned Texas into the biggest force within state lines for the 2018 cycle. The Longhorns may have a hard time keeping the nation’s No. 13 overall player and Texas’s No. 1 prospect in the class, cornerback Anthony Cook, away from Herman’s former employer, the Buckeyes, but they’re in good shape for a handful of the state’s other big-time guys, like Westfield High defensive tackle Keondre Coburn and cornerback D’shawn Jamison, a teammate of Cook’s at Lamar High.

The Longhorns’ run on top-shelf local recruits obviously will serve them well going forward, but it could also help stabilize the Big 12. The conference’s best programs reside either in Texas or a state bordering it (Oklahoma), but its 10 teams landed only one of the Longhorn State’s 12 top prospects in 2017, according to the 247Sports Composite (Frisco High offensive lineman Jack Anderson, who signed with Texas Tech). The league’s talent problem was amplified three months later, when it produced fewer NFL draft picks than the American Athletic Conference (15 to 14).

With its 2018 class, Texas is bringing in the type of players who can deliver the Big 12 College Football Playoff appearances and first-rounders. True, the Longhorns and Oklahoma (ranked No. 11 nationally in the 247Sports Composite) make up an exclusive upper tier among Big 12 programs in this year’s recruiting cycle—the next highest-rated program from the conference is Oklahoma State, at No. 25. But if Texas can keep this up, the on-field success that should follow will stabilize a conference less than a year removed from a frenzied expand-or-not faceplant that was once described by one of its school’s presidents as “psychologically disadvantagedâ€.

The timing of Texas’s recruiting success is another cause for optimism. Herman is stacking Ws off the field before he gets a chance to lead his team to any on it. Any national championship talk is premature, but the Longhorns will enter the season with a legitimate claim to being the third-best team in the Big 12, behind the Sooners and Cowboys. As Strong said late last year, “The cake has been baked.†It may not take Long for Herman to get Texas back to something resembling its Mack Brown–era peak.

Year one of a new coaching regime can produce a wide range of results. Herman’s two-year stint at Houston suggests Texas is about to make a huge leap. Maybe that won’t happen, but it’s reasonable to expect that the Longhorns’ performance this season will serve more as a selling point than a repellent for recruits. Rather than relying on hazy concepts like his “vision†for the program, Herman will be able to point to results. A bunch of esteemed prospects have already bought into a future under him. More could follow once they see what the Longhorns can do on fall Saturdays under his watch.

And the next time Herman has to speak at a press conference about recruiting, he probably won’t spend much, if any time, time addressing what went wrong. Reporters will want to know how everything went right so quickly.

https://www.si.com/college-football/2017/08/02/texas-recruiting-tom-herman-2018-longhorns

 
Guerin Emig: What to make of Lincoln Riley and the Big 12's coaching youth movement

There is social media and a frantic recruiting calendar even more congested by earlier visits and a second signing day. There is the non-stop knock on your door. There is a roster of players you’re responsible for.

You have to account for those kids at all hours of the day. You have to come up with ways to reach them, and if you think that’s easy…

“I was doing a leadership deal out in Boston a couple weeks ago and John Calipari was involved in it,†Oklahoma State’s Mike Gundy said. “They asked him about recruiting and energy, and he said, ‘I’m 50 years old (he’s actually 58). I’m recruiting 18-year-old kids. I don’t have anything in common with them. I don’t know what to talk about.’

“He’s really the first guy who said that, and he’s right. Every year it gets a little more difficult, whether you have enough energy to do what it takes to be successful.â€

A question worth considering: Is the college football head coaching profession becoming a younger man’s game? Just look inside the Big 12 Conference.

At Oklahoma 33-year-old Lincoln Riley became the youngest FBS coach recently when he replaced 56-year-old Bob Stoops. Riley joins Texas Tech’s Kliff Kingsbury (37) and Iowa State’s Matt Campbell (37) to give the Big 12 three head coaches in their 30s, the only Power 5 league with that distinction.

At Baylor 42-year-old Matt Rhule was brought in to replace 64-year-old interim coach Jim Grobe, who was brought in to replace 60-year-old Art Briles. At West Virginia and Kansas, 40-something Dana Holgorsen and David Beaty were hired to replace 50-something predecessors.

Texas went from a coach in his 60s, Mack Brown, to one in his 50s, Charlie Strong, to 42-year-old Tom Herman.

It seems like the other day Gundy was reminding us all he was 40. Could it be possible the same OSU coach who will be 50 in a few days is already approaching the twilight of his career?

“I don’t think I’ll coach when I’m 60. I don’t have the energy,†he said. “It takes a ton of energy in the world today to run all over the place like you (media) do. Go grab food and go get an interview and go drive home late at night and watch a game. Well, it’s the same thing for us. Go to work early and deal with all of the stuff you deal with, only with 135 players. Talk to the media, recruit, talk to kids…â€

Are we saying this is a job best left to the Rileys of the world? Not necessarily.

“I know a lot of people want to say, ‘Well he can relate because he’s young’ or this and that they say about young coaches,†Riley said. “I don’t know that it is. I think if you can relate to guys you can relate to them. Some of the best guys I’ve ever seen relating with players are 60 years old…

“I think it kind of is was it is. You either relate to them or you don’t. You still either coach well or you don’t in my opinion.â€

Bill Snyder turns 78 in October. He seems to be doing just fine at Kansas State. Kingsbury, Holgorsen and Beaty all made that point when I asked them about the league’s youth movement at Big 12 Media Days.

“It’s kind of the trend right now, but I don’t look at those guys like that,†the 46-year-old Holgorsen said. “You’ve got to relate to kids and all of that, but you’ve got to have good experienced coaches, too. I mean, look at the Kansas State staff. They’re starting to get some youth in there now, but that was a veteran staff that was really, really, really good. How’s that any different from a young kid that comes in and creates a little bit of energy or a little bit of hype on an average team?â€

Here’s something that is indisputably different: Twitter.

Social media has changed the way coaches present their programs. It’s fair to say younger coaches like Riley, who tweeted about OU’s “#ChampUBBQ†three days ago, have embraced the social medium more comfortably than a guy like Snyder, who last composed a tweet July 7, 2016.

Social media has changed the way coaches recruit.

“There’s still the personal relationships and the home visits and the things that there’s always been in recruiting. Those are still critical, too,†Riley said. “But there’s so many new ways of doing it. And if you’re not doing it, you’re falling behind.â€

Veteran coaches can and do keep up. The Twitter account of 57-year-old TCU Gary Patterson showed 5,717 tweets as of Wednesday morning.

“The job, I don’t think, has anything to do with age,†Patterson said. “I think the job is just harder, being a Division I college football coach. I think it’s a lot harder just because of all the things you deal with.

“Some things you could once deal with and work out that never got to the media. They weren’t bad things, but they still needed to be addressed. Now it’s front page news. That makes things a lot more difficult.â€

Whether in newspapers or on airwaves and websites, it is an omnipresent scrutiny. It can drain a coach of the energy it takes to do the 200 things on his daily calendar. It can drain a coach of his well-being if he isn’t careful.

“When you first get in, you’re fighting to scratch and claw to move through the profession. I look at pictures of myself when I took the Temple job compared to now and it’s telling,†said Rhule, who took over the Owls in December of 2012. “This is a 24/7/365 job.â€

“You pour so much into this day in, day out,†Kingsbury said. “The hours are long. You’re outside in the sun. At some point you’ve got to look out for your health.â€

That’s what Stoops did June 7.

Fanatical about his physical condition over his 18-season run at OU — he tore into elliptical machines as feverishly as opponents’ game film — Stoops appeared to be a vigorous 56. He wanted to be a vigorous 66, and so he retired.

You might expect more where that came from.

“The bottom line is we’re in a window of time where they pay us enough where we can make those decisions,†Patterson said. “Joe Paterno and Bobby Bowden, a lot of their time in college football they weren’t in position to make those kinds of decisions. We’re very fortunate as head coaches right now that we have the flexibility to do that.â€

“I’m not coaching into my 70s,†Kingsbury said, “I know that much.â€

“I’d like to do it until I’m 90. I played for Joe Paterno so I’d like to be like him,†Rhule said. “But I do think it takes a tremendous amount of energy just to keep up with it all. I read something the other day about how much more information we see on a day-to-day basis. Things are coming at you so much more that really when you go home at night and you put your head on that pillow, the job doesn’t stop.

“I wake up at three in the morning and I have texts, I have messages, I have social media. The job is getting harder and harder from that perspective.â€

Rhule, for his good intentions, won’t be coaching at 90. The question is: How many of these guys will coach at 70? Never mind Paterno, is there another Snyder in this conference? Shoot, another Patterson? Who’s going to make it to 60?

“I haven’t been 60 yet so I don’t know what that feels like,†Riley said. “But it does, no doubt, take a lot of energy to do this. Shoot, here I am speaking about it and I’ve done it for a month. But even in that month it definitely takes a lot.

http://www.tulsaworld.com/sportsextra/ousportsextra/guerin-emig-what-to-make-of-lincoln-riley-and-the/article_315b9f93-5d08-5e4a-af9d-c07d29e0d57c.html

 
Good stuff, Primal...I'm ready for some football!!
Thank you. I'm ready also. We will able to see on how good a coach Herman is. It doesn't matter anymore what he did at UH or Ohio State. DKR had a 17-13 record when he was hired. Imagine today if we hired a coach with a 17-13 record.

 
Texas’ Tom Herman recalled the moment he decided to offer TE Cade Brewer

One dazzling catch was all Tom Herman needed to see from Cade Brewer.
Last December, less than a week after Texas hired Herman, the coach and his staff traveled to Round Rock to scout a playoff game between Austin Westlake and Lake Travis.
At the time, Brewer was an SMU commit without an offer from UT. That would soon change.
“I think it was the Westlake-Lake Travis game where we went out to evaluate him and he was running down the seam and I think caught a ball behind the defender’s back kind of thing,†Herman said Thursday. “I turned to our recruiting guy and said, ‘Yeah, we should probably offer that kid.’â€
UT officially offered the Lake Travis tight end a scholarship that weekend. On Dec. 23, he flipped his commitment from SMU to Texas.
His presence in Austin could help fill out one of UT’s thinnest position groups.
Senior Andrew Beck owns a checkered injury history. Graduate transfer Kendall Moore caught 14 balls for 150 yards in four years at Syracuse. Freshman Reese Leitao will serve a two-game suspension to begin the season. 
Will UT’s dubious tight end depth be enough to earn Brewer reps as a freshman?
“Cade’s really good when he’s split out,†Beck said. “And even though he’s not 250, 255 pounds, he can still block power and counter and all that stuff like that. But he’s really, really good when he’s split out too. He brings a lot of versatility to the room, which is something we need.â€
Though Herman raved about Brewer’s ball skills, he cautioned against expecting too much too soon.
“He doesn’t like to not do well, which is a great trait,†Herman said. “But he’s also got to be patient, understand that he’s a freshman and development takes time.â€

http://www.lmtonline.com/sports/college_sports/longhorns/article/Texas-Tom-Herman-recalled-the-moment-he-11732062.php?ipid=hptexas

 
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Column: Does UT's Herman really understand the media's job?

“Can we stand behind him?â€

An Oklahoma football beat reporter quipped that question toward an OU media relations staff member Thursday, the first day media was allowed post-practice access to coaches.

To begin, yes, OU allows reporters to stand behind Sooner coach Lincoln Riley while interviewing him during these sessions. Everyone understood the joke.

The joke?

Wednesday, the Texas Longhorn media contingent received word from UT’s athletic communications department that reporters are no longer allowed to write social media posts in real time during post-practice availabilities — only following the conclusion — and they are also not to physically stand behind Texas coach Tom Herman or players during these sessions.

Herman doesn’t want people standing behind him, because, presumably, it’s rather uncomfortable after a two-hour practice to be encroached at all sides by pens, paper, cameras, mics and iPhones. Maybe Herman is claustrophobic, and I mean that with all respect and seriousness. It’s reasonable.

Maybe the controlled chaos of a media scrum simply annoys him, which would not be so reasonable. People in all lines of work are paid to perform some tasks that irk them, and Herman will receive $5.25 million this season to help offset those times.

Texas solved the issue by placing a backdrop behind Herman and deploying retractable barriers to each side of him, as well as providing a table for recording devices, and several microphone stands to create a more formal setting.

Herman is still taking some jabs for this, but is absorbing even more for his social media guideline. While meeting with reporters at Thursday’s practice he addressed what he called “the elephant in the room in terms of the social media deal.â€

“I absolutely respect you guys and the job you have to do,†Herman said. “I understand everything about how you have to do it. My issue was, this is different. This post-practice, informal, not live deal is different. We’ve given a lot of access and I’ve been misquoted a couple times.â€

Now more than ever the digital media landscape — in college football, driven by high demand from the fans who devour every morsel of information in every conceivable form— has evolved into an if-you’re-not-first-you’re-last arena. People don’t demand information quickly, but immediately, and news organizations try to fulfill that demand.

“Our hope,†UT’s initial release on the guideline read, “is that you would take time to review your post and re-listen to the questions and answers in an effort to increase accuracy and [ensure] the necessary context in each of your social media reports.â€

That premise isn’t wrong.

The media has a job to report in real time, but it’s larger responsibility is accuracy. When we miss, we fail readers, viewers, the human beings we cover and feed the narrative that we can’t be counted upon.

Getting a quote or fact wrong ought to make our stomachs drop, and such errors should be corrected or properly contextualized, fast.

But no Power 5 football coach, no matter how mighty, can wind the world back to 1998. For some time now, the genie’s been out of the bottle regarding Twitter, where nearly every sports writer goes first upon receiving a snazzy quote or nugget of information, such as a coach announcing post-practice that a player will miss the season, or that a walk-on will now be on scholarship.

Will Herman extend the policy to game days?

If coaches asked reporters to refrain from live-tweeting a postgame press conference at 10 p.m. on a Saturday night, it would send every writer and broadcaster into a frenzy to feed interests on social media immediately afterward, while also juggling a deadline for their primary coverage. Who’s to say accuracy wouldn’t be forsaken in the mad rush?

If college football coaches can utilize Twitter in real time to quench their personal following’s thirst — they can and do — then why shouldn’t those who provide a publicity arm for their programs be allowed the same?

Saturday when OU conducts its annual media day, local reporters will enjoy the privilege of immediately engaging those who are following along online. Suddenly, we’ve never been more thankful.

Relaying news can be tricky. The way in which UT’s social media guideline was distributed became an unlikely example. Described initially as a policy, reporters were later told it was more Herman’s personal preference.

“The statement could have been worded better, certainly,†Herman said

Re-visit Herman’s quote from earlier: “I absolutely respect you guys and the job you have to do. I understand everything about how you have to do it.â€

Maybe he doesn’t.

http://www.normantranscript.com/sports/column-does-ut-s-herman-really-understand-the-media-s/article_e76021bc-ce18-5279-980d-fbef1eeb97dc.html

 
Coach of the Year Candidates You Won't Find on the Watch List

6. Tom Herman, Texas: The Horns are getting some hype in Herman’s debut season, coming in at No. 23 in the preseason coaches poll. Charlie Strong didn’t leave the cupboard bare—in fact, he left it better than he inherited it. Still, this is a Texas program that hasn’t had a winning season since 2013. The Longhorns bring back 10 defensive starters and seven offensive starters, including the best offensive tackle in college football in Connor Williams and a group of receivers that is the best Herman’s ever had. The Vegas experts have their win total at 7.5. I’d take that over. Also, it wouldn’t shock me if Herman’s team goes to L.A. in September and knocks off USC. The Trojans will be coming off a game against Stanford, the most physical team in the Pac-12, and Herman is 6–0 as a head coach against ranked opponents.

2. Charlie Strong, South Florida: Strong was a hot coach at Louisville and then had three tumultuous seasons at Texas. Now he inherits a rebuild that was ripening just as Willie Taggart was hired away by Oregon. Quarterback Quinton Flowers is outstanding, and running back D’Ernest Johnson is a fantastic all-around back with excellent change of direction, strength and soft hands. The Bulls should be favored in every game. Their toughest road game will either be at East Carolina or UCF, with Houston and Tulsa also posing formidable challenges. If the Bulls do run the table, Strong will have a lot of folks buzzing about what’s going on in Tampa.

https://www.si.com/college-football/2017/08/04/coach-year-award-candidates-winners-jimbo-fisher

 
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Big 12 Coaches Talk Anonymously About Conference Foes for 2017

Texas

“It will be totally different offensively and defensively."

"The talent level there is always great, and it’s just about getting a coach that can get them to play to the level they need to play to."

"On defense, there’s no doubt in my mind they had more good players than they showed, but you’ve got to get them in the right system."

"Based on what they did at Houston, I think the coordinator (Todd Orlando) that (Tom) Herman brought with him is going to be a little more like they were at Texas back five, six years ago when they were doing more schematic stuff to try to create issues for people. Personally, I don’t know if you need that at Texas. My concern would be with all the stuff he does schematically, they might get themselves in the wrong gaps, run themselves out of position. That was the issue when Texas was trying to do the fancy stuff and then finally you see the coaches go, ‘Oh, we just need to play base defense,’ and it’s happened with the last two head coaches. Mack (Brown) did that and then Charlie (Strong) did it with his guys there too, and at the end he just tried to take over and play base stuff, but the culture wasn’t good by that point. To me, I don’t know if that’s the perfect fit for what they need defensively, but his schemes are pretty good, and they’ve got guys like (Malik) Jefferson and some guys up front like (Poona) Ford and the big end (Charles Omenihu) who you look and go, ‘Gosh, they should be better,’ so maybe they’ll figure it out. You just have to be careful at Texas and let them play the game.â€

https://athlonsports.com/college-football/big-12-coaches-talk-anonymously-about-conference-foes-2017

 
Anonymous Rival Coaches Reveal Their Scouting Reports of the SI Top 25

No. 23 Texas: 'During Warmups, It’s Like, Look at Those Guys!'

Tom Herman inherits some really talented receivers. During warmups, it’s like, Look at those guys! Collin Johnson [a 6' 6", 215-pound sophomore] is the biggest, and he really started to come on last year. He could be special. Their running backs are big, and they can make you miss. Their O-line improved as last season wore on. You could see them working together, which hadn’t always been the case. [Junior] Connor Williams [6' 6", 315 pounds] is the best left tackle we saw. He’s athletic, has the wingspan, and he’s nasty. [sophomore QB Shane] Buechele was green and had a lot of pressure. He didn’t look the same after he took some big hits early on. I don’t think he has a great arm, but he can throw the quick stuff and take some shots.

Todd Orlando’s D at Houston was good at getting pressure. He will blitz from all angles and cut off any easy stuff on the outside. A lot of people hype [6' 3", 240-pound junior linebacker]Malik Jefferson and he can run, but we didn’t think he was that good. He doesn’t play physical. [sophomore DE] Malcolm roach [6' 3", 270 pounds] is better. He’s a load, but he moves well. [Junior tackle] Charles Omenihu [6' 7", 270] looks like what Texas should have up front. Safety Jason Hall [a 6' 3", 220-pound senior] is a long kid and can cover slots. He was key because the corners are inconsistent.

https://www.si.com/college-football/2017/08/10/preseason-top-25-teams-rival-scouting-reports

 
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