Joe Ely, a bunch of SXSW showcases (back when you could actually get in to SXSW showcases), and the best of the bunch...Jason and the Scorchers. That band cooked.
Omigosh...not only was that the first Longhorn game Mrs. T63 ever went to, but she and I were in about the 4th row on that 20 yard line. As I recall, it actually sounded worse (better?) than it looked!